To continue the series I want to address the people who you will want to coach. If you are reading this series as a possible client you may see yourself in one of the categories mentioned.
First Timers
This is a group of folks that have decided for the first time in their life to really take on their health. They are ready to take an honest look or have been motivated recently to take care of themselves. Often one would associate this with age, but I see a trend that it is about awareness of their personal health condition. They may have recently visited their doctor, taken an honest look in the mirror, or even heard someone say something when they thought they weren’t listening. Something has them thinking about needing to make a change without any knowledge of how to get started, more or less to finish the journey successfully. They need someone with the expertise to do it right and teach them how to make it stick!

- Image by Getty Images via Daylife
Yo-Yo’s
I was one of these so I have particular affection for them. This person is someone that tries to lose weight, in fact often has tried many times. They may have had some measure of success. The hard thing for them is the ability to find it inside to try one more thing. Why would they think this diet would work for them, everything else failed at some point, why this one? They don’t understand why and they don’t know about metabolism and diet, they just know they have really tried and failed. They need someone that understands they are serious about it, they just struggle with something that keeps them from succeeding. Often they are the hardest to get to try again. They need an uplifting coach to believe in them and motivate them to give it effort and determination that this time they will succeed.
The Expert
This bunch is a hard bunch to even get to work with. They know it all. They have read every book. They have tried everything, and yet they have not reached optimal health. Another version of these wonderful people show up at trade fairs and run when they see a weight loss booth. They know nothing will work for them. I was also part of this group. I was convinced that nothing would ever work and that somehow I had messed up my body so bad that I would never be able to lose weight. I knew that there was no magic pill, no patch, no abs system, and it seemed like there was nothing that would work. If there was certainly I would have found it already, after all wasn’t I the real expert on what would work for me. This group has one question to ask them: Are you happy with the results you are getting now? If the answer is yes, they automatically become un-coachable. To be coach you have to be willing to admit you don’t have all the answers.



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